Update: Cherry Wine #FaceUpToDomesticViolence Campaign

After launching the #FaceUpToDomesticViolence campaign on 11 February, the awareness and fundraising effort that includes the single for Cherry Wine and its video, has had some notable moments. We thought it was time for an update.


Today, one week after its release, the video for Cherry Wine passed 2 million views on YouTube.

2 Million Views


Support

The #FaceUpToDomesticViolence campaign has received incredible support. Helping to spread the campaign, musicians, actors, athletes, and people of note have added their voice to #FaceUpToDomesticViolence including:

Jack Garratt, Rhodes, Mumford and Sons, Shane Filan, Niall Horan, Kelly Osbourne, Patricia Cornwell, Michael Trevino, Padraig Harrington, Amanda Byram, Jamie Heaslip, Kian Egan, Dan Carter, Amy Huberman, Laurence Kinlan, Keith Duffy, Hometown, Brian O’Driscoll, and Laura Whitmore.

Hot Press:  Niall Horan messages support for Hozier single; Twitter melts!


Reactions

The Cherry Wine video and #FaceUpToDomesticViolence campaign has become a vehicle for discussion both about the complexities of domestic abuse and for people sharing their own powerful, personal stories.

Danielle Luckstead: A Prevention Educator’s Thoughts on Cherry Wine.

Rock on Philly: Why Hozier’s “Cherry Wine” Is Important and We Should Be Talking About It

Romper: What Does Hozier’s “Cherry Wine” Mean? The Newly-Released Music Video Has the Answer

Michigan Daily: Music Video Review: Hozier’s ‘Cherry Wine’ is delicate yet heavy

Headstuff: Let’s Face Up to Domestic Abuse


Interviews and Media Coverage

 

Hozier also spoke about the campaign at the Sanremo press conference, on ET Canada, in an exclusive interview with the Irish Daily Mail and to the Associated Press.

The #FaceUpToDomesticViolence campaign has been widely covered by the Irish press and major publications around the world.

Hot Press, Independent, Irish Central, Irish Times, Irish Examiner, Irish Mirror, Elephant Journal, Hai Magazine, US World News, Nylon, Mashable, Cosmopolitan UK, Marie Claire, Elle, Rolling Stone, MTV, Shine, Entertainment Weekly, Vulture, 3FM, Billboard, and Huffington Post.

In Berlin, before his show on 19 February, Hozier spoke about the video for Cherry Wine to Steffi Brungs.

A news conference and video from Safe Ireland, one of the charities receiving proceeds from this campaign, provides more information.


Campaign Elements

Over the last week Hozier has been releasing images from the video with statistics to draw attention to the magnitude of the problem. These are being shared on Facebook, Twitter and Instagram and helping to spread the word about the #FaceUpToDomesticViolence campaign.

Source – HMIC, Everyone’s business: Improving the police response to domestic abuse #faceuptodomesticviolence

A photo posted by Andrew Hozier Byrne (@hozier) on

Source – Behind Closed Doors. The Impact of Domestic Violence on Children (UNICEF Report)

A photo posted by Andrew Hozier Byrne (@hozier) on

Source – US Dept. Of Justice www.Hozier.com/CherryWine #faceuptodomesticviolence

A photo posted by Andrew Hozier Byrne (@hozier) on

Cherry Wine is out now on @itunes. Donating all proceeds to domestic abuse charities. https://itun.es/ie/l7hxab

A photo posted by Andrew Hozier Byrne (@hozier) on

 

 

 


 

Hozier will donate proceeds from the iTunes download of the Cherry Wine single to support 22 anti-domestic abuse charities around the world. The full list of charities is available at www.hozier.com/cherrywine

#FaceUpToDomesticViolence

To watch the video – po.st/CherryWineVideo

To download the single – http://po.st/CherryWine1

To learn more about this campaign – www.hozier.com/cherrywine


Related Posts on Hozier’s Guitars:

Cherry Wine Single to Benefit Domestic Abuse Charities
New Video for Cherry Wine Launched
A Word From Hozier on Cherry Wine
Cherry Wine 2nd Anniversary Feature

Berlin: February 19, 2016
In A Week: February 14 to 20, 2016

One Comment
  1. I am so proud of my favorite singer/songwriter/musician Andrew Hozier-Byrne. So pleased that people are sitting up and taking notice.

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